About Us

Alchemy & Ashes, established in 2012, swiftly wove its spell, enchanting a devoted following with its unique blend of historical, mythical, and magical products. Our brand became a beloved haven for those drawn to macabre aesthetics and mystical treasures. Though the storefront closed its doors in August 2023, the enchantment endures, and the spirit lives on, continuing to captivate and inspire from its new home at

Third Eye Creations.

Picture of Lady Shay owner of Third Eye Creations and New Owner of Alchemy and Ashes.

New Owner

Lady Shay

At the helm of Alchemy & Ashes, Lady Shay stands as the beacon of our enduring spirit. With a deep reverence for our history and an eye toward the future, she ensures that the magic of our products continues to enchant and inspire.

Responsibilities:

  • Ensuring High Quality Standards: Lady Shay meticulously oversees the creation of every thing Alchemy & Ashes does, ensuring we meet the exceptional standards that our patrons have come to expect.

  • Reintroducing Old Favorites: With a nod to our storied past, she be bringing some beloved classics back from the shadows, rekindling the magic that first captured your hearts.

  • Developing New Products: Ever the visionary, Lady Shay blends ancient wisdom with modern innovation, conjuring new enchantments that resonate with both old souls and new seekers.

  • Maintaining the Heart and Soul: As the custodian of our brand’s essence, she preserves the witchy, eerie, and supportive spirit that is the lifeblood of Alchemy & Ashes.

Under Lady Shay’s watchful eye, the heart of Alchemy & Ashes beats stronger than ever, ensuring that every product carries the same spellbinding allure and mystical quality that defines our legacy.

Co-owner

Mister Michael

Michael breathes life into the mystical heart of Alchemy & Ashes. With a deep connection to the arcane and an unwavering dedication to his craft, Michael ensures that every product resonates with enchantment and purpose.

Responsibilities:

  • Ritual Work: Michael conducts our sacred rituals, infusing each creation with potent energy and mystical intent, ensuring that every product carries an essence of true magic.

  • Product Production: From concept to completion, he meticulously crafts our offerings, blending ancient traditions with modern techniques to produce items of exceptional quality and power.

  • Fulfillment: Michael oversees the fulfillment process with great care, ensuring that each order is prepared and packaged with the utmost precision and reverence.

  • Product Development: Always innovating, he develops new products that honor our brand's legacy while exploring new realms of enchantment, keeping Alchemy & Ashes at the forefront of mystical artistry.

With Michael's expert touch, Alchemy & Ashes continues to enchant and inspire, bringing a touch of the mystical to all who seek it.

Image of Mister Michael co-owner of Third Eye Creations and new co-owner of Alchemy and Ashes.
Picture of Headmaster Howard in front of gothic background.

Marketing Manager:

Headmaster Howard

In the shadowy corridors of Alchemy & Ashes, Headmaster Howard stands as the master of our hauntingly beautiful narrative. With a watchful eye and a spellbinding touch, he ensures our tale of mystique and wonder continues to bewitch our devoted followers.

Responsibilities:

  • Photography & Video Production: Capturing the eerie elegance and spectral beauty of our products, Headmaster Howard brings our creations to life through his lens, crafting visuals that transport you to another realm.

  • Advertising: Weaving compelling tales and enchanting messages, he casts the net far and wide to draw in those who seek the mystical and the macabre.

  • Website Development: Architect of our digital lair, he ensures our online presence is as immersive and captivating as our physical store once was.

  • Marketing: Strategically conjuring plans and campaigns that keep the magic of Alchemy & Ashes resonating with both new seekers and faithful patrons.

  • Community Outreach: Building bridges and forging connections within our enchanted community, he fosters a sense of belonging and shared wonder.

  • Content Creation: From haunting blog posts to spellbinding newsletters, Headmaster Howard crafts content that keeps our audience under the Alchemy & Ashes spell.

With Headmaster Howard, the legacy of Alchemy & Ashes continues to thrive, enchanting hearts and minds in this new chapter of our journey.

“Look not so deeply into words and letters, for this Mystery hath been hidden by the Alchemists.”

— Aleister Crowley